How To Redirect Pages In WordPress - Isotropic

Jul 13, 2018
WordPress Plugins


Welcome to Genevish Graphics, your trusted source for all things visual arts and design. In this comprehensive guide, we will show you how to efficiently redirect pages in WordPress, ensuring a seamless user experience and enhancing your website's SEO performance.

Why Page Redirection is Important

Page redirection plays a crucial role in website management and search engine optimization. It allows you to ensure that visitors are directed to the correct page even when the URL changes or a page is moved or deleted. By implementing proper redirection techniques, you can maintain link equity, preserve search engine rankings, and provide a better user experience.

Methods of Redirection in WordPress

There are multiple methods to redirect pages in WordPress, each serving different purposes. Let's explore some of the most commonly used ones:

1. Redirecting with Plugins

WordPress offers a wide range of plugins that simplify the redirection process. Popular plugins like "Redirection" and "Simple 301 Redirects" allow you to easily manage and set up redirects without any coding knowledge. These plugins provide user-friendly interfaces, making it effortless to redirect pages, posts, or even entire domains.

2. Redirecting with .htaccess

.htaccess is a powerful file that controls the configuration of your website's Apache server. It enables you to redirect pages using server rules. To use this method, you need to have basic understanding of editing .htaccess files. Be cautious while modifying this file, as incorrect changes can lead to website errors. Consult with a professional if you are unsure about making modifications.

3. Redirection Using PHP

If you are comfortable with coding and want more control over the redirection process, you can use PHP functions to redirect pages in WordPress. By adding a few lines of code to your theme's functions.php file, you can implement custom redirection logic, catering to your unique requirements.

Best Practices for Page Redirection

To ensure effective page redirection while maintaining a positive SEO impact, consider the following best practices:

1. Use 301 Redirects

When permanently moving a page or changing its URL, it is recommended to use a 301 redirect. This tells search engines that the page has permanently moved to a new location, transferring most of the link equity and SEO value to the new URL.

2. Avoid Chains of Redirects

Chains of multiple redirects can negatively impact website performance and search engine rankings. Try to keep your redirect structure as simple as possible, avoiding redirect chains whenever feasible. Instead, opt for direct redirects to the final destination.

3. Update Internal Links

After implementing redirects, it's essential to update internal links across your website. This ensures that your visitors are always directed to the most relevant and up-to-date pages, enhancing the overall user experience.

4. Monitor and Update Redirects Regularly

As your website evolves, it's crucial to regularly monitor and update your redirects. This ensures that they remain accurate and relevant. Incorporate redirect monitoring into your website maintenance routine to prevent any issues or broken links.


Mastering the art of page redirection in WordPress is essential for ensuring seamless user experience, maintaining search engine rankings, and preserving your website's link equity. By following the methods and best practices outlined in this guide, you can confidently redirect pages and optimize your WordPress website with ease.

Remember, Genevish Graphics is here to support you throughout your visual arts and design journey. Explore our website for more valuable resources and expert advice. Stay creative!

Alain Couture
I'm excited to see the positive changes that effective page redirection will bring to my website. Thanks for the guidance.
Aug 22, 2023
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Jul 18, 2023
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Jul 15, 2023
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May 31, 2023
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Mar 22, 2023
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Thank you for breaking down the process of page redirection in WordPress. Clear and concise!
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Jan 27, 2023
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Jan 3, 2023
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Oct 15, 2022
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Dec 16, 2021
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Jun 24, 2021
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Jun 23, 2021
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May 30, 2021
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Apr 13, 2021
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Apr 1, 2021
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Jan 16, 2021
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Jan 10, 2021
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Aug 6, 2020
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Aug 1, 2020
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May 8, 2020
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Apr 18, 2020
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Apr 8, 2020
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Mar 17, 2020
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Mar 8, 2020
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Mar 1, 2020
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Jan 31, 2020
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Jan 20, 2020
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Jan 13, 2020
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Dec 4, 2019
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Nov 12, 2019
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Aug 27, 2018
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Aug 14, 2018